Too often however, the development process can be haphazard, “ring fenced” into a single area, or overtaken by “more important” internal or existing client issues.
Successful organisations approach new business development in a disciplined and committed way, with senior executive involvement and efficient systems to ensure continuous and successful growth.
We help clients develop and refine their development systems to ensure that:
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Prospect tracking systems are in place and produce a regular source of qualified new business leads, aligned to identified sectors and profit targets; |
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Existing and developed distribution channels continue to be the most appropriate and effective; |
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Clearly defined and articulated value propositions are in place so that your prospective clients are able to differentiate you from your competitors; |
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Written proposals and oral presentations are targeted, and focused on winning the client; |
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The organisations profile, communication strategies and brand positioning supports your new business efforts. |